Before purchasing signage...

Things to Consider Before Buying Signage 

* by Jamie Austin: "To get your business the best sign boards choose a professional company like The-sign makers who are experts in the field. They use the most reliable sing making supplies to ensure long lasting boards."

Signage is one of the best and most cost effective ways to advertise a company. It is the first impression a customer has about your brand or business. From carved in stone, wood, printed on plastic to fancy neon or LED lights there is an endless variety of products you can pick for your business. A properly placed and well-crafted one helps you to attract more people and see an increase in sale. If you are buying a banner for the first time, don't forget to consider these below mention things before making the big purchase.

Location is everything

Before buying it your first consideration should be its location. Will it be for outdoors or indoors? Will it be mounted or hanged? Before buying the signage you have to be clear where and how you want it to be installed. If it is going to be hanged outside, the material has to be quite strong to withstand all kinds of weather. Deciding the location it is very important because you will have to choose the material, fonts and colours of your signage depending upon this.

There are different materials the companies use to make these products. The makers generally divide their materials into two categories: lettering and substrate materials. From vinyl, neon, stickers, metals to wood there are several materials that can be used for lettering. You have to decide which type of materials would suit the image of your organization or brand the most. For example, if you sell rustic wooden furniture you might want to have a carved wood or metal product. If you own a restaurant or garment shop, a fancy neon signage would work for you the best.

The cost depends on the size, contents, material and colour. If you are using expensive materials or big signage, you can be charged hundred of dollars. There are several sign making supplies and manufacturing companies that are specialized in creating them. If you have a layout in your mind tell them otherwise they can make you an effective signage for your business within your budget. Determine your budget and start you search for a company.

Many towns have their specific set of rules about the size and materials of outdoor ones. If the zoning regulations restrict you to set up the type of signage you wish to have, you can apply for variance to the current code. Check the zoning regulations before buying one for your company. Look for a company that is well versed with the rules and the process of applying for variance.

It's always best to hire a company that is specialized in the type of material you want for your brand. You will always find better pricing, high quality execution and quick turnaround when dealing with one of such companies. Try to take written estimates from different sing companies to compare their pricing. Asking the prospective companies about the guarantees of the signage is also very essential.

In order to ensure your one is as effective as possible, you have to consider the look and feel of the signage and whether it conveys your overall brand image to the T. Good preparation, little research and an experience company are the keys to getting the best signage for your company.

Award-winning authors Dave & Lillian Brummet:

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